A Better Way to Group Brainstorm. Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the site and asked if I could help think of something over dinner. He also asked my other friends to join in so we could get a whole bunch of ideas on the table and choose the best one. From my experience working at an agency, as a designer, and at my company ooomf, coming up with ideas from a single brainstorming session like this one is usually not the most effective way. Many people Ive come across, including the most creative ones, need individual time to let ideas marinate before the best concept reveals itself even if its something that seems as simple as naming a website. I encouraged my friend to take some time to do the same  to play with his concept a bit more before bringing it to anyone for more input. DDX.jpg' alt='Applied Imagination Alex Osborn Pdf Espaг±ol' title='Applied Imagination Alex Osborn Pdf Espaг±ol' />After this experience, I wondered why the group brainstorming session is often the default choice when were pressed to find that perfect idea. Yu-Gi-Oh Gx The Beginning Of Destiny Pc. The Origins of the Brainstorming Session. In the 1. 94. 0s, advertising executive, Alex Osborn, was frustrated with his employees creative output and began experimenting with ways to improve it. In 1. 95. 3, Osborn published a book titled Applied Imagination, where he discussed how group brainstorming is a more efficient way to improve ideation compared to individual thought. To have an effective brainstorming session, Osborn outlined that the group must Defer judgment dont get upset when people say bad ideasReach for quantity come up with as many ideas as possibleThis sounds like simple criteria to follow but the challenge is actually orchestrating brainstorming sessions where these two principles are consistently put into practice. What Goes On in Your Brain During a Group Brainstorming Session. Unfortunately, the typical brainstorming meetings that many of us experience today do not follow Osborns criteria. Even if the intentions of the meetings are good, most break one or both of Osborns principles because there are multiple psychological factors at play that are hard to control. Heres the most common social factors that make group brainstorming sessions difficult to get right 1. Fear of Judgment from People in Positions of Power. Studies indicate that its difficult for people to remove fear of judgement when presenting ideas in meetings where a boss or someone with a higher status in the company is present. Since most meetings include a manager, boss, or someone in a position of power, theres a chance that presenting a bad idea, may make you look like youre not smart and perhaps unworthy of your job. This makes you less likely to share quirky ideas for fear that they may come off as bad ones. Extroverts Take Center Stage. When faced with creating ideas during a group setting, extroverts find it more natural to share their ideas whereas introverts, are more likely to process information internally and make meaning before contributing to the group discussion. Brain imaging studies have shown that in the presence of external stimulation, introverts show more activity in the regions of the brain that process information, make meaning, and problem solve compared to extroverts. Ever since Carl Jung first started giving people their personality types, theres been aRead more Read. In fact, the pathway where external stimuli travels in an introvert is much longer than that of a person who is more extroverted, navigating through complex areas of the brain associated with information processing and problem solving. Heres a graphic showing the difference The Introvert Advantage Making the Most of Your Inner Strengths. This difference in neural processing can hurt the effectiveness of a typical group brainstorming session because people in the group who are more extroverted will naturally get their ideas out faster than introverts, whether they have the most innovative ideas or not. Groups Hate Scary Ideas. No matter how much we say we love creative ideas as a society, our brains are hardwired to fear novelty. Researchers at Cornell, the University of Pennsylvania, and the University of North Carolina noted that we generally value practical ideas because they are proven and familiar compared to novel concepts which are riskier to endorse. Американский журналист, один из основателей известного рекламного агентства BBDO Batten, Barton. Improve your UI designs by considering many ideas before settling on any one of them. A solid ideation methodology broadens your ideageneration capacity. This thought process is difficult to control because its driven by a built in motivation to reduce uncertainty in our lives. Making a wrong decision is literally painful for our brains to cope with so we tend to seek out ideas that are safer. This tweet by Box founder Aaron Levie sums up how people tend to react to ideas The Incubation Period the Forgotten Step to Great Ideas. Many brainstorming sessions are thought of as an end goalthat an answer needs be drawn at its conclusion for it to have worked. If the perfect idea doesnt show itself by the end of the meeting, the brainstorming session is usually deemed a failure. This is in spite of research that show the optimal process for creativity is not within a single group setting with time as the official. Creative theorist Graham Wallas presented one of the first models of the creative process in 1. Wallas noted that our creative process stems from an evolutionary process that allows us to adapt quickly to rapidly changing environments. Wallas concluded that the creative process can be broken down into five stages Preparation individual study to focus your mind on the problem and explore its dimensionsIncubation the problem enters your unconscious mind and nothing appears to be happening externallyIntimation you get a feeling that a solution is on the wayIllumination your creative idea moves from preconscious processing to conscious awarenessVerification your idea is consciously verified, expanded upon, and then executedThe problem is, we typically cannot move through this creative process within a single group meeting. Sometimes the incubation stage itself can take days or weeks before you get a feeling that a good idea is on the way. Many of the most creative people in the world validate this, reporting they only arrive at the best solutions after a constant zig zag through alternatives. When it comes to creativity, one of our biggest concerns is usually how we can be more creative, or Read more Read. Applied Imagination Alex Osborn Pdf' title='Applied Imagination Alex Osborn Pdf' />History and use of brainstorming The birth of brainstorming In 1941 Alex Osborn, an advertising executive, found that conventional business meetings were inhibiting. Brainstorming Genius is one percent inspiration and ninetynine percent perspiration. Thomas Alva Edison. What is Brainstorming Brainstorming is a. CPS Process Stages Multiple Approcahes, One Process. The OsbornParnes Creative Problem Solving process, once it reached maturity, looked like this. Lespressione brainstorming, o brain storming traducibile in lingua italiana come assalto mentale, o tempesta di cervelli una tecnica creativa di gruppo per. The incubation period can be stressful because there is no clear time as to when inspiration may strike and to make matters worse, it looks like no progress is being made. Sally Hogshead, an author and creative director who helps develop ideas for both Fortune 5. But coming to terms with how the creative process works is important for it to work. As Albert Einstein noted, Creativity is the residue of time wasted. Being too rigid in the creative process can kill the seeds of exceptional ideas. Joshua Slayton, an engineer at Angel. List, shared this slide in a recent presentation, making the case for the importance of removing rules when it comes to creativity Slide from Joshua Slayton, Engineer at Angel. List Keynote. Re Thinking the Brainstorm. The point of brainstorming is to set aside uninterrupted time to think about how to solve a problem. This doesnt mean a brainstorming session has to always be done in a group setting to be effective. Start with Alone Time. When you give yourself alone time to ponder an idea, you dont have to worry about other peoples perceptions, which opens up more creative avenues for you to explore. The Creative Problem Solving Group, Inc., unleashing the full spectrum of creativity in organizations New ideas tend to arise from combining or altering existing elements. Alex Osborn, a creative theorist coming from the advertisement industry and the originator of. Brainstorming Wikipdia. Sur les autres projets Wikimedia  Un brainstorming1,2 est une technique formalise de rsolution crative de problme sous la direction dun animateur. La technique du brainstorming a t conue et a commenc tre dveloppe en 1. Alex Osborn, vice prsident de lagence de publicit amricaine BBDO. Applied Imagination Alex Osborn' title='Applied Imagination Alex Osborn' />Ctait lorigine une mthode de runion de groupe soigneusement prpare puis tout aussi soigneusement exploite pour trouver un nombre important dides publicitaire et promotionnelles pour les clients et ceux potentiels de lagence3. Cest une technique controverse. Pour certains, cest un mythe comme la crit Jonah Lehrer dans un article sur le Group. Think publi par The New Yorker en 2. Un  remue mninges 5,67 est, par ailleurs, et plus spcifiquement une runion informelle ludique de collecte dides ou, pour les enfants, un casse tte. Brainstorming vient de  brain , le cerveau et de  storming , la prise dassaut dune position militaire par un commando ou un ensemble de combattants, comme on le retrouve dans  The Storming of the Bastille 8, la Prise de la Bastille. Buku Tata Bahasa Indonesia Pdf To Word. Alors que la plupart des pays europens ne cherchent pas traduire le mot, et lemploient tel quel, en France, beaucoup de traductions ont t proposes  remue mninges, suractivation du cerveau, tempte sous un crne, cervorage cerveau et orage, giboule dides, etc. Elles sont toutes bases sur un faux sens  celui de penser que  storming  veut dire  orage  ou  tempte . Au Qubec et en France, le terme  remue mninges  a t retenu officiellement comme terme quivalent langlais  brainstorming 9 et est recommand dans les textes officiels et administratifs. Remue mninges peut galement scrire sans le  s . LOffice qubcois de la langue franaise dconseille lutilisation de brainstorming car il concurrence inutilement remue mninges1. Applied Imagination Alex Osborn Pdf Download' title='Applied Imagination Alex Osborn Pdf Download' />Ces recommandations nont pas t suivies deffet. Une recherche sur Google novembre 2. BBDO. 1. 94. 8, Osborn publie son premier livre Your Creative Power qui devient un best seller. Le chapitre 3. 3 est intitul Comment organiser une quipe pour crer des ides. Dedans, son ide la plus clbre  le brainstorming, attaquer ensemble le mme objectif. Alex Osborn dans son livre Applied Imagination. Selon Osborn, un groupe peut doubler sa crativit en utilisant le brainstorming1. Traduction en franais chez Dunod sous le titre  LImagination constructive . Parution en France de Brainstorming de Charles H. Clark1. 2, un disciple dOsborn. Premire version du Creative Problem Solving qui se veut tre une amlioration radicale du brainstorming. Version 6. 1 du Creative Problem Solving du Creative Problem Solving Group Buffalo. Jean Louis Swiners et Jean Michel Briet proposent une relecture du brainstorming, le  challenge storming 1. Tom Kelley, dIDEO, invente le Deep. Dive Brainstorming. Jeffrey Paul Baumgartner dveloppe lAnticonventional Thinking ou ACT qui vise construire une vision crative dune situation et un plan daction concret. Lide gnrale de la mthode est la rcolte dides nombreuses et originales. Deux principes de base dfinissent le brainstorming  la suspension du jugement et la recherche la plus tendue possible. Ces deux principes de base se traduisent par quatre rgles1. Ainsi, les suggestions absurdes et fantaisistes sont admises durant la phase de production et de stimulation mutuelles. En effet, les participants ayant une certaine rserve peuvent alors tre incits sexprimer, par la dynamique de la formule et les interventions de lanimateur. Cest pour amener cet accouchement en toute quitude que labsence de critique, la suggestion dides sans aucun fondement raliste, et le rythme, sont des lments vitaux pour la russite du processus. Prparation, documentation et maturation Constitution de lquipe de travail, organisation de la runion Dbrider sa crativit en exprimant toutes ses ides sans rserve et sans autocensure Rebondir sur celles des autres et les amliorer car la quantit dides est importante Ne jamais critiquer les ides des autres. Note  Lanimateur de la runion est le gardien des rgles relationnelles du groupe. Exploitation des ides recueillies Reformuler, classer, hirarchiser les ides sous une forme synthtique comme sous la prsentation dune grille de dcision. Le remue mninges traditionnel vise apporter des solutions un problme donn grce un recoupement dides effectu par un groupe de travail. Rappelons que, selon Osborn, un groupe pouvait dans les annes soixante doubler sa crativit en utilisant le brainstorming. Il faut attendre la cration du CPS Creative Problem Solving  la version amliore du brainstorming  pour voir publier des exemples concrets defficacit1. Des recherches empiriques sur lefficacit de la technique apparaissent ds les annes cinquante, soit en comparant diffrentes procdures de travail en groupe, soit en comparant les ides produites par des groupes et par un nombre quivalent de participants travaillant individuellement1. Ces recherches rvlent que le travail en groupe napporte aucun bnfice en ce qui concerne le nombre ou loriginalit des ides gnres. En effet, si on soumet un mme problme des sujets qui doivent chercher une solution individuellement groupe dit  nominal  et un groupe compos dun nombre de membres gal aux sujets individuels, on constate que les sujets qui ont travaill individuellement apportent au total plus de solutions originales et efficaces que le groupe1. Stasser1. 9 explique quil existe une perte de productivit lie au fait que les membres dun groupe discutent en priorit des informations quils ont en commun au lieu de chercher des solutions originales et quils ont tendance se censurer par peur du ridicule, des conflits ou de lexclusion. Le tumulte remue mnage qui rgne pendant les sances de brainstorming cre aussi des interfrences et risque de nuire la production dides pertinentes avec le problme pos. Inventaire chronologique des tudes universitaires et des enqutes journalistiquesmodifier modifier le code1. Taylor, Berry Block de la Yale University. Does group participation when using brainstorming facilitate or inhibit creative thinking  Philippe Halsman, photographe clbre, exprime dans son livre Halsman On The Creation of Photographic ideas ses rserves vis vis de la mthode quil connait bien il est lauteur en particulier de la seule photographie que lon ait dun brainstorming tel quil tait pratiqu par BBDO New York la fin des annes cinquante. Pierre Goguelin,  Le brainstorming. In  Bize, Paul Ren ed. Le Penser efficace. Paris Socit ddition denseignement suprieur, tome II, p. Scott Isaksen, fondateur du Creative Problem Solving Group Buffalo, publie un bilan critique de 5. Les quatre critres defficacit venant en tte sont  La quantitLa qualitLoriginalit, la raret uniquenessLutilit socitale. Adrian Furnham publie  The Brainstorming Myth 2. Business Strategy Review. Le brainstorming traditionnel est la moins efficace des techniques de recherche dides en groupe. Et il plaide pour le brainstorming lectronique. Le brainstorming en question  de Wolfgang Stroebe et Bernard Nijstad dans Cerveau Psycho, no 3, sept. Fast Company. Article de Tom Kelley dIdeo.